Terms of Service

The terms behind the Service.

These Terms govern your use of Sellentum. Please read them carefully — they explain your rights and responsibilities, and the limits of ours.

Last updated: 17 July 2026

01

Agreement to terms

These Terms of Service (“Terms”) form a binding agreement between you and Sellentum (“Sellentum”, “we”, “us”) and govern your access to and use of the Sellentum platform, websites and related services (the “Service”).

By creating an account, accessing or using the Service, you agree to these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation.

02

Definitions

  • “Merchant” means a business that uses the Service to build and publish guided-selling experiences.
  • “Merchant Content” means the catalog, configuration, rules, branding and other content a Merchant adds to the Service.
  • “Shopper” means an end user who interacts with a published experience.
  • “Workspace” means a Merchant’s isolated account environment within the Service.
03

The Service and eligibility

Sellentum provides tools to structure a product catalog, build guided experiences such as finders, advisors, search and configurators, publish them to a storefront and measure their performance.

You must be at least the age of majority in your jurisdiction and capable of forming a binding contract to use the Service. The Service is intended for business use.

04

Accounts and security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us promptly of any unauthorised use. We are not liable for losses resulting from unauthorised use of your account.

05

Merchant content and responsibilities

You retain ownership of your Merchant Content. You grant Sellentum a limited licence to host, process and display that content solely to provide and improve the Service.

You are responsible for:

  • The accuracy of product data, pricing, availability, imagery and catalog claims.
  • Ensuring your experiences and content comply with applicable laws and third-party rights.
  • Any legal or regulatory obligations connected to your storefront and the products you sell.
06

Acceptable use

You agree not to:

  • Use the Service for unlawful, deceptive, harmful or privacy-invasive purposes.
  • Attempt to access another Workspace or data you are not authorised to access.
  • Reverse engineer, probe or interfere with protected parts of the Service.
  • Expose service credentials or circumvent security and rate-limiting controls.
  • Upload malicious code or use the Service to distribute it.
07

Intellectual property

The Service, including its software, design, and underlying methods, is owned by Sellentum and protected by intellectual property laws. Except for the rights expressly granted to you, no rights are transferred. You may not copy, modify or create derivative works of the Service.

08

Recommendations and AI-generated content

The Service is designed to select products using deterministic catalog and rule logic. AI-generated text is used to explain selected products and improve discovery. Explanations are generated automatically and may contain errors.

You are responsible for reviewing published experiences, particularly in regulated or high-risk categories. Sellentum does not warrant that recommendations or generated text are complete, accurate or fit for a particular purpose.

09

Fees and billing

Paid plans, their features and prices are described at the time of purchase. Fees are billed in advance for the applicable period and are non-refundable except where required by law. We may change prices with reasonable notice, effective at the start of your next billing period.

10

Third-party services

The Service may integrate with third-party services you choose to connect. Your use of those services is governed by their own terms, and we are not responsible for their content, availability or practices.

11

Disclaimers

The Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, secure or error-free.

12

Limitation of liability

To the maximum extent permitted by law, Sellentum will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or goodwill. Our total liability arising out of or relating to the Service will not exceed the amount you paid to us in the twelve months before the event giving rise to the claim.

13

Indemnification

You agree to indemnify and hold Sellentum harmless from claims, damages and expenses arising out of your Merchant Content, your use of the Service or your breach of these Terms, to the extent permitted by law.

14

Termination

You may stop using the Service at any time. We may suspend or terminate access if you breach these Terms or if required to protect the Service or other users. On termination, your right to use the Service ends, and we may delete your data in accordance with our Privacy Policy.

15

Changes to the Service and Terms

We may modify the Service or these Terms from time to time. When we make material changes to these Terms, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use after an update constitutes acceptance of the revised Terms.

16

Governing law

These Terms are governed by the laws applicable at Sellentum’s principal place of business, without regard to conflict-of-laws principles. The courts located there will have exclusive jurisdiction over disputes, unless applicable law requires otherwise.

17

Contact us

Questions about these Terms can be sent to hello@sellentum.com.

Questions about this document?

Contact us at hello@sellentum.comand we’ll help.

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