✦ New·Turn product knowledge into a guided buying experience in one afternoon.Start building →
sellentum
AI-guided product discovery for ecommerce

Turn product choice
into confident
purchases.

Sellentum unifies your product catalog, buying questions, recommendation rules, AI explanations and journey analytics into one focused guided-selling engine.

Start building free See the platform
No card requiredInteractive demo includedLaunch with one snippet
Northstar product guide

Question 1 of 3

Where will you wear them most?

Choose the setting that looks most like your week.

Your current best match

94% match
Terra Trail RunnerBest match

Running shoes

Terra Trail Runner

£128.00

Why it fits

Trail grip and soft cushioning make this the strongest match for mixed surfaces and longer miles.

Trail gripCushionedRain-ready

<60 sec

to a result

1–3

best matches

5

journey events

1

embed snippet

Built for modern commerceNorthstarForm / Co.WellmadeHinterland

One focused platform

Built for both the shopper and the team behind the store.

One engine, two sides of the same decision. Sellentum helps customers understand what fits while giving commerce teams control over how every recommendation is made.

Guided discovery

Turn a few answers into a confident choice.

Replace endless browsing with a short, thoughtful conversation that narrows a complex catalog to the products that genuinely fit.

Questions that feel useful
1–3 focused recommendations
Clear reasons for every match
Direct paths to purchase
Try the live finder
Your matches3 found
BEST MATCH

Terra Trail Runner

£128.00

Aero City Knit

£94.00

✦ WHY IT FITS

Matched to the use, feel and budget preferences you shared.

The Sellentum engine

Every capability you need for guided discovery.

Start with a catalog and a few thoughtful questions. Sellentum brings the logic, explanation, delivery and learning loop together.

Sellentum engine
Terra Trail Runnertrail · cushioned
Aero City Knitcity · light
Pulse Tempo Proroad · speed

Catalog management

Upload a CSV or manage products manually. Keep price, images, categories, descriptions, features, tags and product links ready for discovery.

Manual product CRUDCSV importStructured match attributes

From catalog to conversion

No complex rollout. Bring the product knowledge you already have, shape the questions, and publish a polished customer experience.

Live before your
next coffee.

01

Bring your catalog

Upload a CSV or add products manually, including every attribute the matching engine should understand.

Explore
02

Shape the conversation

Create questions and connect each answer to product tags, categories, features or a customer’s budget.

Explore
03

Publish and learn

Copy the widget snippet, go live, and track the signals from first view through to product click.

Explore

Product truth, not AI guesswork

Selection stays reliable.
Explanation feels human.

Sellentum’s hybrid system keeps AI in the role it is best at. Rules select products deterministically; AI explains the match using only the customer answers and catalog facts supplied.

01

Eligibility

Inactive and over-budget products are excluded before ranking.

02

Rule scoring

Tags, categories and features add transparent weighted signals.

03

Stable ranking

Score, price and name tie-breakers keep results repeatable.

04

Grounded copy

AI receives only selected product facts and shopper answers.

A real match, step by step

A recommendation your team can understand.

Every result is traceable to a small set of visible product signals. No opaque black box deciding what your customers see.

Try the live match
Recommendation trace94% match
1Customer answerWeekend trails
2Matched tagtrail · weight 5
3Matched featurehigh cushioning · weight 3
4Budget check£128 ≤ £140
5Selected productTerra Trail Runner

Made for considered purchases

Built for the catalogs
that need guidance.

Whenever “which one?” slows the sale, a short guided experience can turn uncertainty into momentum.

01

Fashion & footwear

Guide fit, feel, intended use and personal style—not just size and colour.

02

Beauty & wellness

Translate routines, goals and preferences into reassuring product choices.

03

Home & lifestyle

Make taste-led and feature-heavy purchases easier to understand.

04

Sports & outdoors

Match conditions, goals and experience levels to the right equipment.

How Sellentum fits

Designed around the jobs
commerce teams actually do.

For ecommerce managers

“A guided finder lets a small ecommerce team turn the knowledge in their heads into something every shopper can use.”

The practical result

More confident journeys

A practical modern stack

Works with the tools your MVP relies on.

Import catalog data by CSV, publish to any HTML storefront, and run the production app on Supabase, OpenAI and Vercel.

Start your workspace
CSVCatalog import
HTMLAny storefront
JSEmbed widget
SSupabase
AIOpenAI
VVercel
APISecure routes
↗Product links

Resources

See how it works.

Interactive demo

Answer three questions and meet your best product matches.

Explore

Merchant workspace

Explore catalog tools, the visual builder, analytics and embed settings.

Explore

Conversational advisor

Describe what you need naturally and get grounded catalog matches.

Explore

Visual configurator

Build a compatible trail kit while price and checkout links update.

Explore

Early-access pricing

Start small.
Prove the idea.
Grow later.

The MVP is free to explore while the core guided-selling workflow is being proven.

Starter workspace

Everything in the MVP

£0 / month
Product catalog and CSV importVisual finder builderVisual configurator builderDeterministic recommendation engineAI match explanationsEmbeddable modal widgetCore journey analyticsBrand settingsDemo data to explore
Create your workspace

The right product is already in your catalog

Help every customer
find it.

Turn your product expertise into a guided buying experience that works around the clock.

Start building free Try the live finder