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Audience planning

Plan follow-up around the preferences shoppers share.

Review audience segments and possible capture points from guided-selling activity, with consent considerations and export fields visible before activation.

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What you can do

  • Review anonymous audience segments
  • Plan relevant capture prompts
  • Inspect proposed export fields
  • Review consent considerations

How it helps your team

  • Start with preferences recorded during guided experiences.
  • Keep audience planning separate from sending a campaign.
  • Review consent and destination requirements before exporting or using data.

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Shopper segments

Understand the needs shoppers share with you.

Group patterns in guided answers, search language, product choices and buy clicks to help your team understand recurring shopper needs.

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Journey analytics

See how shoppers move from questions to products.

Review views, starts, completions, recommendations and buy clicks to understand how shoppers use your guided experiences and where they stop.

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Product content

Create useful content from product facts and shopper needs.

Use approved product information and recorded shopper questions to prepare product-page, buying-guide, email and support copy for your team to review.

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