Segments come from event evidence, not black-box guesses
Shopper personas
Turn zero-party signals into launchable buyer segments.
Sellentum reads guided answers, search and advisor language, configurator choices, recommendations and buy clicks, then turns them into deterministic persona plans for marketing and merchandising.
What this unlocks
Segment confidence scoring
Intent signal matrix
Product affinity clusters
Copyable persona packet
Why it matters
Deterministic where it counts, explainable everywhere else.
Personas recommend the right finder, advisor, search or configurator play
Merchants get next actions without advanced personalization complexity
More of the platform
Keep exploring.
Product catalog
A clean product truth layer for every guided experience.
Upload a CSV or manage products manually, then enrich each item with the categories, tags, features, buyer needs and links Sellentum needs to make reliable recommendations.
ExploreCatalog pipeline
Govern imports, enrichment and downstream catalog consumers.
Sellentum tracks CSV contracts, manual product edits, AI enrichment, semantic readiness, field coverage, downstream experiences and telemetry feedback in one catalog pipeline center.
ExploreAvailability Guard
Keep unavailable products out of every recommendation path.
Sellentum checks active product state, Buy Now URLs, imagery, merchandising overrides, configurator product links and analytics references before products reach shoppers.
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