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Shopper segments

Understand the needs shoppers share with you.

Group patterns in guided answers, search language, product choices and buy clicks to help your team understand recurring shopper needs.

Create a workspace Log in to shopper segments

What you can do

  • Review shared shopper preferences
  • Inspect recurring intent patterns
  • Connect segments to product interests
  • Prepare marketing and merchandising actions

How it helps your team

  • Base segments on recorded shopper activity.
  • See the product interests associated with each group.
  • Use the findings to review guidance, content and merchandising.

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Journey analytics

See how shoppers move from questions to products.

Review views, starts, completions, recommendations and buy clicks to understand how shoppers use your guided experiences and where they stop.

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Audience planning

Plan follow-up around the preferences shoppers share.

Review audience segments and possible capture points from guided-selling activity, with consent considerations and export fields visible before activation.

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Product content

Create useful content from product facts and shopper needs.

Use approved product information and recorded shopper questions to prepare product-page, buying-guide, email and support copy for your team to review.

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